Cards 2
  • Card 1

Action for AIDS Singapore

Our UK partner Andrew Bruck's Aids Singapore project.

Headline: One of these women has AIDS. Now which one are you going to pick up?

Campaign aimed at heterosexual Chinese men. Gambling struck a chord. The campaign worked through-the-line, with packs of cards as giveaways.
Won a Gold at Cannes.

Client : McCann Singapore - Integrated